Found it on a Triumph once. What was happening was that the TLS brake plate, was being used on a non-TLS hub. If you do that, the brake linings will overlap onto the section of the hub, where the spoke abutments are. This causes "sharp" edges to come into contact with the brake linings. If you look at the pics, the "sharp" edges I refer to, are the recesses where the ends of the spokes locate.
A proper TLS hub, has a flange, and the spoke recesses miss the brake lining material. One way round the problem, is to cut a small slice from the linings, so they miss the recesses. If the shoes aren't pulling exactly square to the hub surface, it could make matters worse.
I'm not saying this is definitely the problem here, but it was one I found.