as a trade dealer with a wassells account I will say Ive had no problems from them for Norton, Triumphs, BSA's and Ariels that Ive needed, along with spurious other general parts.
As an insight, Ive enquired through quite a few other suppliers on various occasions Norton cables, Triumph engine and cycle parts, TriCor, Burton to name two that when Wassells have run out it seems that the others have too. on enquiry from the others I am told that they also get their parts from Wassells. Wassells are the biggest buyer and have the buying power to order quantities at he best price. What you might get from others are Wassell products rebadged or re packaged. Recently I looked around for a Triumph part. no one had it in stock. TriCor said they would have one in on Monday as the were collecting from their supplier. when it arrived on the friday it had been despatched on thursday having been collected and then rebagged with thier labels. When I was supplied with an incorrect cable from Wassells (according to my customer) I rng around and when I questioned lengths and fittings with the others I said thats the same as Wassells, they said thats because they get theirs from them!!
As for Ariels, if Bruce Longman or John Budgen dont have the parts they source theirs from Draganfly, so might as well go straight there. you have to remember there isnt as big a British bike industry as there used to be so buying power has to be combined.