The advance is a matter of how early the spark has to fire to get the most power out of the combustion so while the fuel can be igniting before TDC the peak pressure to do work needs to be on the power stroke. Flame speed goes up with pressure but its always a flame never an explosion. Fuel makes a big difference and so does combustion chamber shape, a bad shape needs more advance. Across all BSA engines the combustion chambers are pretty similar on the OHV engines. I suspect for an A10 an iron head with bigger valves is the strongest set up.
I can't find the source but see often quoted that Eddie Dow recommended 5/16" (about 33 deg) and I've gone with that. My engine has the 356 cam and 9:1 (or thereabouts) and ally head and I'm expecting good power at modest revs so there's no benefit in pushing too much advance. 30mm carb, 3" intake stack and 2:1 so I'm hoping for decent cylinder filling.
I read recently that touring cars run about 30 deg and F 1 about 50 deg but F1 is at 18,000 rpm, for a road going A10 we want good power and combustion from around 2000 - 4500 with a wide ratio 4sp box. I run manual advance so I don't want to be making find adjustments in the 3000 - 5000 rev range, I want to get to full advance and stay there. Another reason to go for a 5/16 / 33deg setting.