If the ignition is timed correctly, the strongest spark is achieved at full advance. The more you retard the lever, the weaker the spark gets. Most 'manual ignition' bikes won't start at all on full retard because the spark is so weak it won't spark under compression. However, if the ignition is timed correctly it is likely you get a violent kick-back if you attempt to start the bike on full advance so, in normal circumstances, you would expect to retard the ignition a bit, or a lot, to avoid the unpleasantry of being kicked back by your bike. Most owners of bikes with manual ignition get to know where best to set the ignition lever for starting the bike to achieve starting but, at the same time, to avoid being kicked back. I would advise you check the ignition timing as you need to know whether it is correct or not, then maybe try starting the bike with the lever mid-way between full advance and full retard.