The thing is, those of us in Europe after the hardships of WW2, were conditioned to make do and mend, waste not, want not, recycle and reuse. When I was a boy my mother would only allow me to have 2" of water in my bath. Additionally, people were used to repairing the stuff around them; bicycles and shoes for instance.
When I worked at a Honda Puch and bicycle shop in the early 1970's I was shocked to see people bring their bicycle in to have a puncture repaired. Sad!