mahindra did a good job with the jawa, so I'm not writing this off yet, give me a couple of weeks...
Well that all depened upon how you remember Jawa
As the grey porridge Californian ( I had one ) 2 stroke
As the only engine for speedway & short circuit
As the old AJS vertical single copy ?
Now I see bits of all of them in those images but not enough of any of them to want to make me open my wallet.
Now the Indian market is around 10,000,000 bikes per annum
If they got 1% of that we are talking about 100,000 bikes a year
even 5% is not much less than the total Triumph annual production.
Now total UK motorcycle sales are not much more at 132,000 for 2019
And I doubt they will get much more than 5% of the UK market and in these days of small margins , 7,000 bikes are not enought to be profitable .
Compare that to Triumphs total production of around 60,000 bikes a year and is declining as they have become both too expensive and their target market ( us ) are falling off our perches.
The new bonnie is pretty popular down here amongst the die hard British bike riders who are not content to spend the required time to keep old bikes on the road.
So some other numbers
Total Chinese production is ( estimaed ) at 145,000,000 and that number is an estimate as a lot of bikes are made for foreign brands like BMW but shipped in crates with no wheels so when the Germans add the wheels they are considered to be made in Germany not China .
Now go to Made In China and search for petrol powered motorcycle and then electric powered motorcycles
See the sorts of ex-factory prices ( in US $ ) they are selling for then answer how much will it cost to make the same bike in the UK
So a dealer in the UK would be able to buy bikes from China with their own name on the tank in colours that have appeal in the UK, sell them for the same price as the "Born Again BSA's at 5 times the profit which is exacly what will happen if the "new BSA' looks like getting a reasonable market share
I could see the 125cc "Brexit Bomber" with Union jack painted fairing selling well. or perhaps the new 50cc "bantam" complete with Chook on the tank , $ 400 ex factory $ 500 landed and $ 1500 ( what ever that is in £ today ) on the shop floor with free helmet gloves & jacket . And that bike would be faster, stop better & be more frugal than the original chooks so should have a lot of nostalga eing most youngens will have heard of mum or dads days on a Bantam when they were young.
