Revisiting the link mentioned above opened the can again and there were certainly lively points of view at the time. I think it was GB who nailed it with a simple illustration.
With a symmetrical cam, both lobes will start to move the shoes at the same time, but when you think about it the contact point between cam and shoe is not the same distance from the shoe pivot for each side of the cam.
One cam/shoe contact point is nearer the pivot and this shoe will touch the drum first. When this shoe is the leading shoe, that is when you get the best performance, leading and trailing shoes, servo action etc, it was all mentioned.
As an example,Plunger rear brakes are pretty good, wheel moves anti clockwise in forward travel brake lever move clockwise, leading shoe on top, cam/shoe contact point nearer the pivot compared with the lower trailing shoe. The opposite happens on the standard 8" front brake, the leading shoe cam/shoe contact point is further from the pivot than on the trailing shoe. Lever and wheel rotate in the same direction. Simply reversing the lever moves the cam/shoe contact point on the leading shoe closer to the pivot, (the lever and wheel rotations are opposed), as on the good rear brake, and by all accounts (inc bergs) much better brake performance results.
Swarfy.