Thanks GB, a simple diagram is worth a thousand words.
Reckon you are right, RD. It's Force X Distance, a slightly different distance for the same force to act, depending which point of cam/shoe contact (closer or further from the pivot) we consider.
I missed this subtle difference earlier, so stand well and truly shown to be a fool.
But it got me thinking. On a typical plunger rear wheel, rotating anti clockwise in normal travel, the brake cam moves clockwise to brake. So the leading shoe, on the top, has the cam contact point nearer the pivot, and hits the drum first. Result good stopping power.
The front brake has the wheel rotation and cam moving clockwise, so the trailing shoe is nearer the pivot, reaches the drum first. Braking not so good. So hats off to mikeb, our intrepid experimenter and a now famous little bit of modification, to produce a reversed lever. That's the theory taken care of.
The more you think about it, is the brake much better when wheel and cam rotation are opposed? Does this explain why some later S/A cable braked models have the rear brake hub lever up or down? On this line of thinking, lever pointing down, rotations opposed, should give the best stopping power.
Swarfy.