Hey GB, check out some of the YouTube vids. Key things are having a four digit code on the hex, packaging correct with appropriate trade marks, colour of packaging, making sure the crush washer doesn't fall off past the threads, etc, etc.
Of course, anything can be counterfeited, but the plugs stand up to testing for continuity, etc. Ultimately, do the bloody things work. The ones I bought have stood up to a lot of stick over many 000s of miles, so that's enough for me.
I stand to be shot down in flames but, the proof of the pudding......................!!!!
I have not been to the pub but have emptied the fridge of beer (hic)