To me, it doesn't really matter what Mahindra does. I don't confuse the new Indian with the old, or the Norton, MV, Triumph, etc. You could put a Laverda sticker on a Honda, but it would still be a Honda. 40+ years later, BSA is just a name (legend?). If someone uses it on a new bike, the bike will have to succeed or fail on it's own merits.