My thought would be for the curved sides to face outwards. No particular reason, just to keep things so-so and as the two inlet guides are symmetrical.... in the grand scheme of things, I doubt it matters.
The two centre followers look happiest flat faces together, but on parts to hand, they will actually fit in the centre block curve to curve without fouling.
The majority of used followers I have seen all exhibit the same wear pattern pictured above, it is obvious the cam has missed some of the follower face. Whether this is down to followers the wrong way round, camshaft end float or just the was it is, who knows. You can bet back in the day they were nailed together without too much thought to the finer detail we consider now.
When I get a new cam cheap in the fire sale, I will take great care to get lobes and followers aligned as best I can, my guess is that the alignment can be seen via the sump plate aperture, before fitting the crank and by trial and error getting the best match. Then again,....Is it actually possible without moving bush positions or facings?
Swarfy.