'flash as opposed to rewire . . .'
Rewiring the field or brushes will reverse rotation Glen but won't affect polarity.
An easy way to ensure both polarity and rotation are as required if the need arises again is to motor the thing using a battery. When it works as a motor turning in the direction of drive on the bike, with the preferred earth, you know all is going to be good (if the guts are of course). To do that, you just connect D and F together, hook the joined wires to the chosen LIVE side of a battery, earth the body to the other terminal and let the thing motor for a few seconds.
If it turns the wrong way, reverse EITHER the two wires off the field coil which go to F terminal and earth, OR swap the brush connections round between D terminal and earth - but not both or you end up where you started. (Some dynamos have one brush holder permanently earthed, which precludes swapping the brushes, but not an E3L.)
Info on some of these topics is a bit muddled and can be hard to dig out, I agree. There are also dodgy bits, as ever. The site I referred earlier is good, and the book 'Classic Motorcycle Electrics Manual' by the same guy, Dr James Smith, is quite excellent. A modern bible pretty well. No connection, I'm just a satisfied reader.